About us

OUR STORY

How It All Began

Ten years ago, long before I became a mother, I opened a small boutique in Dublin.
Every dress I picked, every fabric I chose, every happy customer — it was my passion, my pride, and the dream I was trying to build.

Five years later, everything changed the moment I held my son, Daniel, for the very first time.
So tiny. So perfect.
And instantly, my entire world shifted.

Motherhood softened me, strengthened me, and reshaped every corner of my life.
Some days were harder, the nights were longer, and balancing it all felt impossible.
But Daniel brought something back into my life — a spark I had forgotten I had.

One afternoon, while he played with my old fabrics, he looked up at me and said:

“Mummy, you make pretty things.”

In that simple moment, I realized that my boutique wasn’t just a business anymore.
It was becoming a legacy — of love, resilience, and second chances.

And that is how Daniel & Ella Dulbin was truly born:
from courage, motherhood, and the kind of love that rebuilds everything it touches.

Our Philosophy

Daniel & Ella Dulbin is more than a boutique.
It is a tribute to women who carry beauty in their strength —
the dreamers, the givers, the survivors, the mothers, the sons.

Every collection is inspired by real life —
soft moments, hard moments, and everything in between.

Because beauty is not just what we wear.
It is what we live through.

A 10-Year Celebration

Today, Daniel turns five.
Five years of laughter, growth, and gratitude.
And our boutique turns ten — a decade of heart, resilience, and community.

Our 10-Year Anniversary Sale is more than a promotion.
It is a celebration.
A thank you.
A reminder that this brand is built on love — not just fashion.

Because I may have built this boutique…
but Daniel gave it its soul. 🍀💞

And together, we’re only getting started.